Mads Jeppe Hansen, Founder and Inventor
Mads was born and raised in Copenhagen, Denmark. From an early age Mads had a natural attraction to beauty and design aesthetics which evolved into over 10 years of professional experience working in the fashion and luxury products business. After working with a series of prominent Danish brands in retail design, branding and concept marketing, Mads decided to initiate a BA in Product Design. Mads enrolled at Copenhagen’s Royal Danish Academy of Design where he earned his degree in 2011. Following graduation, Mads moved to New York where he completed his Master’s in Industrial Design at the Pratt Institute in 2013. Mads’ graduate thesis work was centered around a collection of experimental studies which ultimately yielded a breakthrough method for creating a new class of elastomer based material named Orimetric with unique aesthetic and functional properties. Since securing private seed funding in early 2014, trex:lab was invited to become a venture at the Brooklyn Accelerator in New York. Orimetric is now under development for commercial applications and is currently patent pending.